WRK OS

1 · Personal Profile

• Seb (Saybien Bolle) — Owner/operator · Master Trainer · Navy veteran (ABH) · Father
• Primary income: personal training
• Education: BS Business Systems Management (online); VR&E long-term
• Style: direct, blunt, action-first; margins, ROI, entity risk, lane separation
• Family: married, one daughter, French Bulldog
• admin@wrkstandard.com

2 · Brand Bible

Positioning

Premium, disciplined, modern hybrid performance brand. Coaching + apparel. Co-founded with James. ASRV / Stone Island reference. Personal brand (@saybienb) → brand "sponsorship" go-to-market.

Core pillars

Weight. Responsibility. Knowledge.

Brand phrases

• "If you can't carry it, you don't own it." (training closer)
• "Built to carry the standard."
• "Train with purpose. Live with standard."
• "The Standard Doesn't Move." (spine/waistband only)

Visual system Locked

Voice Locked

"Certain, not creative." Banned: cinematic, editorial, hype, influencer-speak, design-notes talk.

Website

• Nav: HOME · COACHING · APPAREL · CONTACT (four links)
• RYSN removed from nav + footer. No public cross-linking. (Resolved.)
• CTA: "Join the Drop List."

Framer rules Locked

• Expose all via addPropertyControls
• Self-contained components (bg+text+motion)
• Plain-string colors
• minHeight set

Apparel — VOL.001

• Four hero pieces
• Woven patch = origin facts ("Built in San Diego")
• Neck tape = functional descriptors
• "The Standard Doesn't Move" = spine/waistband only
• "Weight. Responsibility. Knowledge." = large back prints only

3 · Coaching Systems

• 25–30 min gym-based solutions; general fitness, sport, rehab support, conditioning
• 4D HYPERTROPHY 001 — 3-day split (Back, Chest, Legs) + optional accessory/cardio; intermediate clients
• Hybrid model: strength + carries + kettlebells + conditioning + running

4 · Content Systems

• @saybienb · Instagram, TikTok
• Bare numerals, no "DAY"; resets on training days
• Closer: "If you can't carry it, you don't own it."
• Family: daughter (never son)
• #wrkstandard #hybridtraining #fatherhood #worktrainbuildrepeat

5 · Decision Frameworks

Opportunity scoring

Revenue · Time · Startup cost · Risk · Scalability · Strategic fit.

Ranked priorities

• 1. Grow PT revenue · 2. Premium coaching+apparel · 3. RYSN sustainable e-comm · 4. Systems/cash flow · 5. Protect separation

Tool-stage workflow

Idea → ChatGPT (think) → Decision → Claude (build) → Asset → ChatGPT (test) → Critique → Claude (final). Decisions travel with reasoning; assets with critique.

10 · Non-Negotiables

• RYSN off all public WRK pages, nav, footer. Resolved.
• Gold #C9A84C only — sparing
• Voice "certain, not creative"
• Captions: daughter, never son; closer mandatory
• Framer rules every time
• WRK/RYSN separation protected at all costs

RYSN OS

Compliance Posture Core

• "Research use only" disclaimers do not protect when marketing implies human use
• Catalog content — not disclaimer wording — determines defensibility
• GLP-1 SKUs (semaglutide, tirzepatide, retatrutide) = highest exposure
• Specialist FDA/FDCA counsel required before payments. Non-negotiable gate.
• Anabolic catalog declined (Schedule III) — do not revisit

Prohibited Claims

• No human-use claims
• No dosing instructions
• No therapeutic / medical / weight-loss claims
• No before/after or efficacy framing implying human consumption
• Highest caution: GLP-1 tied to human use

Entity

• Standalone LLC, own EIN, own bank account, dedicated processor — separate from WRK Standard LLC
• WRK Standard LLC: Wyoming (EIN on file CP575B), operating Poway CA — CA foreign qualification + $800 franchise tax flagged; CPA consult

Risk Matrix

Banking / Payments

• Processor: PaymentCloud. Crypto backup: Coinbase Commerce.
• Gate: no payments until counsel clears catalog

Catalog

• 7 categories; 50+ SKUs; Retail / Wholesale 5+ / 10+
• Proprietary: GLOW, KLOW · COA language for wholesale · ROI ranked · inventory tracked

Non-Negotiables

• Off all public WRK pages, nav, footer, docs
• No payments before counsel clears catalog
• No human-use / dosing / therapeutic claims anywhere
• GLP-1 = highest-risk always
• Keep separate from WRK OS

Playbook

Operating Directive

Off-mandate check (before any new build)

• 1. Does it support a funnel, a revenue goal, or a website-completion task?
• 2. If not — name it off-mandate.
• 3. State the opportunity cost.
• 4. Help if explicitly chosen. Flag drift, don't forbid choice.

Freeze (30 days)

• No new operating systems, dashboards, logos, brand rebuilds, or ventures unless something is broken.

Focus

Execution over planning. Sales over structure. Revenue over refinement.

SOP · New Client Onboarding

• Consult booked → confirm goal, schedule, constraints, rate
• Collect payment method; set recurring
• Add to Clients tab (status Active, payment Paid)
• Send program + first session date
• Log first revenue in Money

SOP · Lead → Consult

• New lead → log in Pipeline with source + est value
• Contact within 24h → stage Contacted
• Book consult → stage Consult booked (shows on Today)
• After consult → Closed-Won (move to Clients) or Closed-Lost (note why)

SOP · Log a RYSN Sale

• Money tab → "+ Log Sale"
• Pick the product from inventory (cost pulls automatically)
• Enter quantity sold + sold price per unit
• Confirm the profit split preview (44 / 44 / 12)
• Record Sale → stock drops automatically, money moved updates

SOP · Monday Reset

• Clear last week's checks (Today → Clear week's checks)
• Update the four numbers + last-month revenue
• Set 3 new weekly targets
• Review bottlenecks; name one next action each
• Export a backup (Quick Ref → Export)

Decision Frameworks

Opportunity scoring

Score each: Revenue potential · Time required · Startup cost · Risk · Scalability · Strategic fit.

Capital allocation

Spend only if it increases revenue, reduces labor, increases retention, or improves conversion. Else delay 7 days.

Prompts

I operate from three authoritative files: WRK OS, RYSN OS, Executive Dashboard. Reference them; don't recreate, redesign, or replace them unless I explicitly ask. The system is built and frozen for 30 days — no new operating systems, dashboards, logos, brand rebuilds, or ventures unless something is broken.

Quarter objective: increase monthly income while completing WRK Standard launch infrastructure. The four numbers that matter: new PT clients, PT revenue, WRK email subscribers, website completion %. Two funnels: Lead-Consult-Client-Revenue and Visitor-Email subscriber-Waitlist-Customer.

Before recommending any new project, task, system, redesign, workflow, doc, or brand/logo change: (1) check if it supports a funnel, revenue goal, or website-completion task; (2) if not, name it as off-mandate; (3) explain the opportunity cost; (4) then help if I choose to pursue it anyway. Flag drift, don't forbid choice.

Focus: execution over planning, sales over structure, revenue over refinement.

RYSN CONTEXT
Entity:            [standalone LLC - confirm formed; own EIN; own bank account]
Current Stage:     [pre-launch / catalog & compliance resolution]
Products:          research compounds, ~50+ SKUs, 7 categories
Target Customer:   [research buyers / wholesale]
Traffic Source:    [______]
Compliance:        research-use-only does NOT shield when marketing implies human use
Prohibited Claims: no human-use / dosing / therapeutic claims; GLP-1 = highest exposure
Current Risks:     payments not activated pending specialist FDA/FDCA counsel
Current Goal:      [______]

WRK Standard brand rules - obey exactly:
- Black #000000 background, white text. Gold #C9A84C is a sparing accent ONLY - never bright/lemon, never headlines or large areas.
- Bebas Neue headings, Inter body, 0px border radius.
- Voice: "certain, not creative." Banned: cinematic, editorial, hype, influencer-speak, design-notes talk.
- Captions: reference my daughter (never son). Closer: "If you can't carry it, you don't own it."
- Framer components: addPropertyControls, self-contained (bg+text+motion), plain-string colors, minHeight set.
- RYSN stays OFF all public WRK pages, nav, and footer.

Task: [describe what you need built]

HANDOFF - [project name]
Stage completed: [Thinking / Building / Pressure-test]
Decision/verdict:
Reasoning behind it:
Constraints to respect:
What the next stage needs to produce:
Open questions / unknowns:

Build a training program. Constraints:
- Client level: [beginner / intermediate / advanced]
- Goal: [hypertrophy / strength / fat loss / conditioning / sport]
- Days/week: [__]  Session length: [25-30 min / 45 / 60]
- Equipment: [commercial gym / home / limited]
- Injuries/limitations: [__]
Style: isolation-forward where it fits, efficient for busy gyms, clear sets/reps/rest, progression noted. Output as a clean table I can hand a client.